Body Type Fact vs. Fiction
Going back in history a bit, during the late 1930s and early 1940s, American psychologist and physician Dr. William Sheldon, who was best known for his theory associating physique, personality, and delinquency, became convinced that the psychological makeup of humans had biological foundations. He constructed a classification system that associated physiology and psychology. Sheldon presented a unique body-type-temperamental model that purported to demonstrate a link between an individual's anatomical/psychological traits and his/her behavior and personality. He identified three body types: (i) Endomorph: bulky and beloved; seeks comfort; loves fine food and eats too much of it; are also jovial, affectionate and liked-by-all persons. (ii) Mesomorph: basically strong, athletic and tough; fond of muscular activity; tends to be highly aggressive and self-assertive and, (iii) Ectomorph: thin, long and poorly developed physically, but highly developed intellectually; labeled as absent-minded, shy but brilliant.
There is no medical evidence what-so-ever or any research or data linking his body types to exercising. All of the misinformation about body types that is presented to the public using Sheldon's Body types has been concocted by everyone except for Dr. Sheldon - as he himself never gave advice as to what one should and should not do regarding exercise based on his or any other body types. Common sense prevails here to anyone who reads the exercise advice given today for the body types that Dr. Sheldon created 80+ years ago, in that 90% of recommended exercises and/or fitness equipment weren't even known or even existed back then.
Often we hear people either misuse the words “body type" or more often they are used to describe the size of a person – which is totally incorrect. There are a plethora of other names of body types floating around, such as “apples," “pears," “carrots," “rectangles," “inverted triangles," and the like. None are substantiated and many are knock-offs on Exude's basic, essential, and easy-to-understand body types. And besides, if you were to analyze the names of these body types, is anyone truly built like an apple? – We hardly think so.
It's also important to note that Exude's CEO & Founder Edward Jackowski, Ph.D. is the pioneer and innovator when it comes to prescribing exercises for your specific body type. He is the only person to own and operate a fitness company as well as studies how different exercises can either enhance or tarnish one's physique and figure. The results of his 25+ years of research and data supporting his methodology are outlined in the many books he has authored along with the many thousands of articles chronicling his fitness methodologies. Consequently, Jackowski and Exude were granted the world's only patent for creating exercise prescriptions based on body typing.