Founder & CEO of Exude Fitness

In 1985, while doing his undergraduate work at Baruch Business School in Manhattan, NY, Edward borrowed a few hundred dollars from a fellow student and started EXUDE Fitness - which today is one of the most respected and sought-out motivational and one-on-one fitness companies in the country, servicing NYC, the Tri-State, Southeast FL with its Fitness Consultants and worldwide through its Exude Global Virtual Training.

As an inventor, Edward's trademarked, medically proven and world's only patented fitness regimens based on body types have been dramatically changing the way we look at exercise. Whether someone's shape is identified as Hourglass®, Spoon®, Ruler® or Cone® his gadget-free fitness routines are guaranteed to improve anyone's problem-areas within 30 days and can be performed at home, the gym or while traveling.

As an author, Edward has written seven books in the motivational fitness, weight loss/golf vocations including the best-selling tome Escape Your Shape. His other writing credits include being appointed the first-ever and only fitness columnist for AARP's Modern Maturity Magazine and has been a sports/fitness columnist for The New York Daily News website, a contributing writer to WebMD, Avon, Weight Watchers For Men, as well as a syndicated fitness columnist for various papers. His lifestyle and fitness expertise along with his unique body type programs have been featured on numerous shows and networks including; World News Tonight, CNN, Fox News Channel, CBS, NBC, ABC, ET and Extra. He is the only fitness expert to have been interviewed by Barbara Walters, Diane Sawyer, Shepard Smith and Pat Robertson. Additionally, Edward's patented body type system has been featured in thousands of national newspapers, magazines and websites both here and abroad. 

Since inception, Edward and Exude has given a generous portion of time to numerous pro-bono causes towards children, adults, the mature market and those that are physically and mentally challenged. 


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Exude has one of the most diversified staff in the fitness industry that includes: fitness consultants, personal trainers, nutritionists, hypnotists, lifestyle coaches, and home and corporate gym-design experts. Each Exude Fitness Consultant is hand-picked and trained by Edward and his Program Directors and each is put through Exude's extensive body type exercise and fitness training protocols. All of Exude's Fitness Consultants are Body Type certified. Your individual fitness prescription will be designed by either Edward or by the Program Director who performs your Fitness Assessment/Orientation. All fitness prescriptions are overseen by Edward. After your assessment, we'll match you with the Exude Fitness Consultant who is best equipped to address your specific needs and to motivate, educate, and help you reach your desired fitness, health, and aesthetic goals.  Your program will also follow the American College of Sports Medicine (ACSM) Guidelines to maximize safety, effectiveness, and efficiency.  In addition to your exercising with your Fitness Consultant, you can also call on other Exude staff members with deep expertise in the following areas of health and fitness:

  • Weight Lifting
  • Boxing
  • Bodybuilding
  • Sport-Specific Training
  • All Cancer-Related Fitness Programming and Dietary Planning
  • Diabetes Management
  • Spinal Injuries
  • Exercise Therapy for Knees, Back, Neck, Shoulder, ankles and Foot Issues
  • Severely Obese
  • Children & Teen Fitness
  • Senior Fitness
  • Special Needs Such as Autism, ADHD, MS, MD and Cerebral Palsy
  • Eating Disorders
  • Body Image Issues