In 1985, Exude's CEO & Founder, Edward Jackowski, Ph.D., first started educating the general public that weights can and do indeed bulk both men and women. And although Edward was not the first to tell everyone this fact (there are medical studies that go back nearly 50 years that support this science), he was the first fitness expert to warn people that if you possess a particular body type and have a specific goal, that unless that weight-lifting and/or resistance movement is body type user-friendly, you will actually make your problem areas look worse by pushing the fat deposits outward by building additional muscle underneath that region.  But more importantly, he was able to package the only fitness system that corrects these mis-steps that worsen flaws.

Exude programs are not based on theory. They are rooted in science, medical research, and 25+ years of hands on empirical evidence. All of our exercise prescriptions include the American College of Sports Medicine (ACSM) protocols. We address the five areas that the ACSM defines as “fitness:" flexibility, cardio-vascular conditioning, muscle strength, muscle endurance, and body ratio. Exude's body type methodology is validated by our results and by extensive scientific literature on the effects of various types of exercise.

Over the years, Exude has been the front-runner and pioneer in educating people from around the world that there are many forms of exercise that in theory “can be good for you". However, although you may be exercising in which you are receiving some benefits, is the exercise you've chosen; a) one that you can perform on a consistent basis without doing harm to your body based on your medical & orthopedic background and, b) is it going to help you achieve all of your fitness, health & aesthetic goals? Both of these elements must be present — in order to improve the way you look and feel.

Exude’s early claims and observations are detailed in Edward's initial fitness columns throughout the late 1980's and all throughout the 1990’s and beyond - and documented in his early books; America, You're Exercising Wrong (Exude Fitness, 1992) and Hold it! You're Exercising Wrong (Simon & Schuster, 1995). Soon after, all of his books began to draw the interest of the media — because the very same beauty and health editors who were writing that women should not worry about lifting heavy weights and performing other muscle-building exercises will never “bulk" you — actually started to bulk themselves. Edward and his staff would then design fitness programs based on their specific body types and goals to help transform their bodies and as a result, they then would write articles on the credence of his fitness programming and the importance of working out for your body type in order to get specific aesthetic results.

Another innovative medical fact that Edward and Exude is credited with is; the best exercises on losing body fat, weight and mass and in Edward's best-selling third book, Escape Your Shape (Simon & Schuster, 2001), he created the world's first chart (Exer-Form©) which outlines exactly how much percentage-wise and which type of exercise (aerobic vs. anaerobic) each person should be performing in order to lose weight versus toning your body.

Throughout the years, Exude took notice that most, if not all the information regarding fitness available to the general public was mostly how to gain muscle or strength, not how to lose mass and girth in certain regions of the body…and, that there was no entity in existence that compared, measured and had any data with regard to reducing size through exercise…And that was the impetus on how Exude created the niche of how to reduce and lose mass in all areas of the human anatomy…Many years of combining different exercises for each body type based on client’s goals was used coupled with careful data collected such as girth measurements, before and after photos helped give Exude the perfect recipe for changing its clients bodies to their desired goals and objectives.  After so many years of research and thousands of clients that exercised under the tutelage of Exude Fitness, Exude had perfected the perfect fitness formula for each classification of body types - and that was how the protocol, process and patent was formulated…

A few years ago, Edward was asked to lend his patented body type system to a major university here in the USA that specializes in exercise science, testing and medical studies.  The institution did a medical study that was independently endowed, to compare Exude’s Program versus the Federal Guidelines of Fitness to determine the efficacy of his program.  Not only was Exude’s Program proven to be as effective, it was also shown to be as safe and that it had several advantages over the Federal Guidelines that were presented to the American College of Sports Medicine.

Then, there are these so-called experts out there that say that you don't need to exercise in order to lose weight…And although that may be true for initially losing some weight, the only long-term weight loss goals for most people that have been medically-proven to be maintained, all include some form of exercise/fitness component. In Edward's fourth book Escape Your Weight (St. Martin's Press, 2004), he created three (3) unique approaches that include eating plans vs. frequency of exercise — as far as what he/she is most comfortable with in order to adhere to and be successful with weight loss.

Interestingly, all seven (7) of Exude's books are still in print, which today, especially for the fitness industry is unheard of... As fitness fads come and go, nothing has changed in Exude's core philosophy from Day 1, other than we literally have perfected it and have it down to a “science" today – all to benefit the end-user, you!